Client- Kayla Merten

Rebrand

Kayla of Yummchi wanted a fresh look for her logo and product labels. She is very passionate about Kimchi and the health benefits of her products. Kayla wanted the product labels to have a natural look, yet hearken back to kimchi's Korean roots.

Yummchi products include:

  • Kimchi
  • Kimchips
  • Kimchi Juice
  • Kimchi Style Cucumber
  • Kickin’ Kimchi Seasoning

Yummchi Logo

This logo was designed with the product in mind. A brush font was used as a call to traditional Korean calligraphy. The strong orange swipe of color is representative of the kimchi itself.

Product Labels