Client- Kayla Merten
Rebrand
Kayla of Yummchi wanted a fresh look for her logo and product labels. She is very passionate about Kimchi and the health benefits of her products. Kayla wanted the product labels to have a natural look, yet hearken back to kimchi's Korean roots.
Yummchi products include:
- Kimchi
- Kimchips
- Kimchi Juice
- Kimchi Style Cucumber
- Kickin’ Kimchi Seasoning


Yummchi Logo
This logo was designed with the product in mind. A brush font was used as a call to traditional Korean calligraphy. The strong orange swipe of color is representative of the kimchi itself.